Original article by Michele Levine
Market Research Update – Page: Online : 9-May-19

What seemed like a foregone conclusion after the Liberal Party Leadership upheaval late last year has suddenly become a competitive contest between the L-NP Government led by Prime Minister Scott Morrison and the Bill Shorten-led ALP Opposition. After Malcolm Turnbull was ‘turfed out’ from his job as Prime Minister in August 2018, and replaced by the then largely unknown among the public Scott Morrison, the Roy Morgan Poll showed the ALP two-party preferred vote spiking to what seemed an unbeatable lead with the Federal Election set to be called within the next few months: ALP 58% cf. L-NP 42% (October 2018). Following the leadership change former Prime Minister Malcolm Turnbull immediately resigned from his seat of Wentworth causing a by-election in his seat which was won by Independent candidate Dr. Kerryn Phelps, and Liberal MP Julia Banks resigned from the Government and joined the cross-bench. At this time the Morrison Government was beset by instability and appeared to be on the verge of collapse at any moment. Many media commentators (from afar) advised new Prime Minister Morrison to call an early Federal Election to put the political uncertainty to rest. As we now know PM Morrison ignored these calls and pledged to take the Government ‘full-term’ until May 2019, which he has done, and the last three Roy Morgan Polls conducted since mid-April 2019 show a very close contest with the ALP just ahead: ALP 51% cf. L-NP 49%. A number of key factors will determine who wins this year’s Federal Election.

CORPORATES
AUSTRALIAN LABOR PARTY, LIBERAL PARTY OF AUSTRALIA, NATIONAL PARTY OF AUSTRALIA, AUSTRALIA. DEPT OF THE PRIME MINISTER AND CABINET, MORGAN POLL, ROY MORGAN LIMITED