Original article by Roy Morgan
Market Research Update – Page: Online : 20-May-19

The latest research from Roy Morgan shows that over 17.1 million Australians aged 14+ (83%) visited Facebook in an average four weeks in the year to March 2019, an increase of almost 4.2 million (+32.4%) from four years ago. YouTube is in a clear second place and the popular online video sharing site has an estimated 15.3 million visitors in an average four weeks, up by over 3.5 million (+29.7%) from four years ago. Although both Facebook and YouTube are clear market leaders in the Social Networks and Online Communities market, it is the primarily image-sharing sites Instagram and Pinterest that have grown the fastest in recent years. Instagram, Facebook’s photo and video-sharing subsidiary now has over 8 million visitors in an average four weeks, up by over 5.6 million (+238.1%) from four years ago. And Pinterest, with over 7.3 million visitors, has grown by over 4.6 million (+174.3%) since 2015. These results are based on in-depth Roy Morgan Single Source interviews with more than 50,000 Australians.

CORPORATES
ROY MORGAN LIMITED, FACEBOOK INCORPORATED, YOUTUBE INCORPORATED, INSTAGRAM LLC, PINTEREST