Original article by Roy Morgan
Market Research Update – Page: Online : 24-Jun-19
New research from Roy Morgan shows that Harris Scarfe is Australia’s leading discount department store, with a customer satisfaction rating of 90.1%, ahead of Kmart on 88.9% and Best & Less on 88.7%. The biggest improvement over the year to April came from Harris Scarfe (up 6.9% points). The other improvers were Best & Less (up 4.1% points), Big W (up 2.1% points), Costco (up 1.5% points) and Kmart (up 0.8% points). These are the latest results from Roy Morgan’s Discount Department Store Satisfaction Report, which is based on in-depth personal interviews conducted face-to-face with over 50,000 Australians per annum in their own homes, including over 9,000 interviews with people who shop at a discount department store in an average four weeks.
ROY MORGAN LIMITED, HARRIS SCARFE HOLDINGS LIMITED, KMART AUSTRALIA LIMITED, BEST AND LESS PTY LTD, BIG W DISCOUNT STORES, COSTCO WHOLESALE AUSTRALIA PTY LTD