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Market Research Update – Page: Online : 2-Jul-19

A Roy Morgan Single Source survey shows that 89.9% of Australians aged 14+ (18.6 million people) now own a mobile phone. This is up 0.7% points on a year ago and up 2.1% points from two years ago. Now 26.8% of Australians are on a post-paid mobile phone plan after providing their own mobile phone for the plan, up 5.8% points from two years ago. In addition, 32.9% of Australians have a pre-paid mobile phone, up 2.5% points from two years ago. In contrast, there has been a decline in the market for traditional mobile phone plans that include a handset, with 29.7% of Australians now having a post-paid mobile phone plan that includes a new phone, down 6.8% points in two years. There has also been a shift in the way pre-paid/’bring your own phone’ consumers purchase their mobile phone plans; from a shop is still the preferred way for over half (51.5%) of these consumers, but the numbers of customers purchasing a plan online has increased by 7.9% points to 23.7% over the last two years.

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