Original article by Roy Morgan
Market Research Update – Page: Online : 16-Jul-19

A Roy Morgan Single Source survey shows that some 10.7 million Australians each year had at least one holiday in 2000/01, including 10.3 million who took a domestic holiday and 2 million who travelled overseas on holiday. Some took both domestic and overseas holidays. Today, around 13.7 million Australians take at least one annual holiday, including 12.6 million taking a domestic holiday and 5.5 million travelling overseas. This represents an increase of 3 million Australians (+28%) travelling on holiday compared to 2000/01. However this increase in travellers is driven entirely by population growth. The Australian population aged 14+ has grown by 5.1 million over the past two decades, representing an increase of 32.8% and out-pacing the growth in holidaymakers. A closer analysis also shows that while Australians taking domestic holidays has only increased by 2.3 million (+22.8%) since 2000/01, far more Australians are taking more expensive overseas holidays now than two decades ago, up by 3.5 million, and more than doubling – up by 169.3% since 2000/01.

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