Original article by Roy Morgan
Market Research Update – Page: Online : 18-Jul-19
New research from Roy Morgan shows that Lexus has emerged with market-leading customer satisfaction of 98% for the year to May 2019, up 4% points year-on-year. Lexus is just ahead of Volvo (up 5% points to 95%) and Isuzu UTE on 94%. Also in equal third position are Subaru, Mazda and Hyundai. Rounding out the top 10 are Audi, Toyota, Kia, Land Rover, Mercedes-Benz and Hyundai (all on 93%). Overall, satisfaction with car manufacturers was 92% in May, down from 93% in the same period in 2018. These are the latest findings from the Roy Morgan Single Source survey of over 50,000 consumers conducted in the 12 months ended May 2019, including in-depth personal interviews with over 40,000 car drivers.
ROY MORGAN LIMITED, LEXUS, VOLVO CAR CORPORATION, ISUZU UTE AUSTRALIA PTY LTD, SUBARU, MAZDA MOTOR CORPORATION, HYUNDAI MOTOR COMPANY LIMITED