Original article by Roy Morgan
Market Research Update – Page: Online : 23-Jul-19

The MEDIA Net Trust Survey, which was conducted by Roy Morgan in April, reveals that while Facebook – and Social Media generally – remains deeply distrusted in Australia, the ABC is still by far the nation’s most trusted media organisation. Some 44 per cent of Australians distrust social media, but only 7 per cent distrust the ABC. After the ABC, SBS is Australia’s second most trusted media owner, followed by Schwartz Media and Macquarie Media, as the only other media owners with a positive Net Trust Score. Roy Morgan CEO Michele Levine says the consistently strong NTS performance by the ABC demonstrates that ‘real news’ is significantly more trusted by Australians than the ‘fake news’ promulgated on social media.

CORPORATES
ROY MORGAN LIMITED, AUSTRALIAN BROADCASTING CORPORATION, FACEBOOK INCORPORATED, SCHWARTZ MEDIA PTY LTD, MACQUARIE MEDIA LIMITED – ASX MRN