Original article by Tom McIlroy
The Australian Financial Review – Page: 3 : 20-Aug-19
Research involving almost 400,000 Commonwealth Bank of Australia credit card users suggests that there are benefits to be had by being more transparent with customers. Harvard researchers found that CBA customers who were provided with more transparency about their credit cards spent 9.9 per cent more each month, and were much less likely to cancel their accounts. In announcing the results of their study, authors Ryan W. Buell and MoonSoo Choi called for more research into transparency and customer engagement.
COMMONWEALTH BANK OF AUSTRALIA – ASX CBA, HARVARD UNIVERSITY