Why networks still bet billions on football

Original article by Zoe Samios
The Australian – Page: 23 : 26-Aug-19

Australia’s commercial TV networks have claimed that the sports broadcasting model is ‘broken’, but their latest financial results suggest otherwise. Seven has indicated that audiences for its coverage of AFL matches are 10 per cent higher than in 2018, and Nine says its NRL revenue has increased by one per cent over the last year. However, data from OzTAM shows that the audience for Nine’s NRL coverage has fallen 3.7 per cent year-on-year so far in 2019. The combined NRL audience share of Nine and Foxtel has also fallen in 2019.

CORPORATES
SEVEN WEST MEDIA LIMITED – ASX SWM, SEVEN NETWORK LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, NINE NETWORK AUSTRALIA LIMITED, FOXTEL MANAGEMENT PTY LTD, AUSTRALIAN FOOTBALL LEAGUE, NATIONAL RUGBY LEAGUE, VIZEUM, OZTAM PTY LTD, ATOMIC 212

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