Foodland celebrates 12 months at top of supermarket satisfaction ratings but supermarket customer satisfaction is in decline

Original article by Roy Morgan
Market Research Update – Page: Online : 27-Aug-19

Foodland has secured its 12th straight Roy Morgan Supermarket of the Month Award with a customer satisfaction rating of 86% for July 2019. Foodland has now won 19 of the past 20 monthly awards. Foodland was followed by Aldi (83%), Coles (82%), Woolworths (81%) and IGA (80%). Foodland and Aldi have now held the top two positions since February 2017. Despite their ongoing success, the overall customer satisfaction ratings for all five leading supermarkets have declined significantly from a year ago. Both Aldi and Woolworths have recorded the largest decline (-10%). Foodland has also recorded the highest customer satisfaction rating for fresh fruit (84%), bread (81%), fresh vegetables (82%) and delicatessen (78%). Aldi performed the best in dairy (85%) and meat (74%), whereas Woolworths secured the highest customer satisfaction for seafood (51%). These are the latest findings from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week and over 50,000 each year.

CORPORATES
ROY MORGAN LIMITED, FOODLAND AUSTRALIA LIMITED, ALDI STORES SUPERMARKETS PTY LTD, COLES SUPERMARKETS AUSTRALIA PTY LTD, WOOLWORTHS SUPERMARKETS, IGA

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