Original article by Roy Morgan
Market Research Update – Page: Online : 3-Sep-19
New data from Roy Morgan shows that Woolworths Group maintains the highest market penetration among alcohol retailers, with 60.7% of Australian alcohol buyers purchasing from its stores in an average four-week period. Some 22.5% of alcohol buyers shop at Coles Group’s liquor stores, and 41.9% visit other stores (including supermarkets such as Aldi and IGA, hotel bottle shops and independent retailers). Analysis shows that 37% of alcohol buyers purchase solely from Woolworths Group’s stores, while 9% solely purchase from Coles Group stores and 22% only visit other stores and independent retailers. The ‘Alcohol Retail Currency Report’ is based on the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with 1,000 Australians each week in their homes and over 50,000 each year.
ROY MORGAN LIMITED, WOOLWORTHS GROUP LIMITED – ASX WOW, COLES GROUP LIMITED – ASX COL, DAN MURPHY’S, BWS – BEER WINE SPIRITS, CELLARMASTER WINES PTY LTD, WOOLWORTHS LIQUOR, FIRST CHOICE LIQUOR SUPERSTORE, LIQUORLAND (AUSTRALIA) PTY LTD, VINTAGE CELLARS (AUSTRALIA) PTY LTD, ALDI STORES SUPERMARKETS PTY LTD, IGA