Original article by Roy Morgan
Market Research Update – Page: Online : 9-Sep-19
New research from Roy Morgan shows that women are significantly more likely to use buy-now-pay-later payment services such as Afterpay, Zip Pay or Zip Money than men. Over one-in-ten women (11.6%) report using a buy-now-pay-later service in the last year, compared to only 5.5% of men. In addition to greater user of buy-now-pay-later services, women are also more likely to use the more traditional Bill Payment Services such as BPAY and Post Billpay with nearly three-fifths of women (59.1%) using a Bill Payment Service in the last year compared to 55.8% of men. However, men are more likely than women to use other digital payment services, including Online Payment Platforms such as PayPal and Other Contactless/Cardless Mobile Payments services such as Apple Pay. These are some of the findings from the newly released Roy Morgan ‘Digital Payment Solutions Currency Report’ June 2019. The data in this latest report is from Roy Morgan’s Single Source survey which is based on in-depth interviews conducted face-to-face with over 50,000 consumers per annum in their homes.
ROY MORGAN LIMITED, AFTERPAY TOUCH GROUP LIMITED – ASX APT, ZIP PAY, ZIP CO LIMITED – ASX Z1P