Racing industry punting on renewed interest with The Everest

Original article by Roy Morgan
Market Research Update – Page: Online : 18-Oct-19

New research from Roy Morgan shows that just over 5.2 million Australians aged 14+ (25%) now watch horse racing on TV, a drop of nearly 700,000 since 2015. Almost 5.1 million Australians watch the Melbourne Cup race broadcast, and 98% of Australians who watch any type of horse racing on TV watch the Melbourne Cup. The addition of Australia’s richest turf race, The Everest, to the racing calendar in 2017 has attracted a significant audience (over 750,000), but has yet to reverse the overall decline in TV viewership. Analysis shows that a third of Australians who still watch horse racing on TV are aged 65+, and less than a fifth are under 35. The gender split is fairly even, although men slightly outnumber women. These are the latest findings from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with over 50,000 Australians each year in their homes.

CORPORATES
ROY MORGAN LIMITED

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