Original article by Roy Morgan
Market Research Update – Page: Online : 5-Nov-19
The Apple iPhone is the winner of Roy Morgan’s Handset Provider of the Month Award for September 2019, with a customer satisfaction rating of 92.6%. It was closely followed by Google Phone (92.5%), Motorola (92%), Samsung (89.9%) and LG (88.9%). Roy Morgan CEO Michele Levine says Apple iPhone has been the market leader in terms of customer satisfaction for many years, winning the past seven Roy Morgan Mobile Handset of the Year Awards. However, the strong performance of Google during 2019 may represent a changing of the guard when it comes to phone handset satisfaction with a close contest between the two brands to decide this year’s winner. These latest customer satisfaction ratings have been drawn from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with over 50,000 Australians each year in their homes.
ROY MORGAN LIMITED, APPLE INCORPORATED, GOOGLE INCORPORATED, MOTOROLA INCORPORATED, LG ELECTRONICS AUSTRALIA PTY LTD