Original article by Max Mason
The Australian Financial Review – Page: 31 : 18-Nov-19

Australian Competition & Consumer Commission chairman Rod Sims has stressed the need for technology giants such as Google and Facebook to be subject to a code of conduct in their negotiations with traditional media companies. He has identified this as the most important recommendation arising from the ACCC’s inquiry into digital platforms. He notes that technology companies have made some progress in reducing the imbalance in bargaining power, adding that a code would facilitate this process.

CORPORATES
AUSTRALIAN COMPETITION AND CONSUMER COMMISSION, GOOGLE INCORPORATED, FACEBOOK INCORPORATED, NEWS CORPORATION – ASX NWS, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC, SEVEN WEST MEDIA LIMITED – ASX SWM, TEN NETWORK HOLDINGS LIMITED, SKY NEWS, JUNKEE MEDIA PTY LTD, PEDESTRIAN TV, AUSTRALIAN COMMUNICATIONS AND MEDIA AUTHORITY