Powershop’s high satisfaction rating means customers less likely to switch power provider

Original article by Roy Morgan
Market Research Update – Page: Online : 27-Nov-19

Powershop has won the Roy Morgan Electricity Provider of the Month Award for October 2019, with a customer satisfaction rating of 80%. It was followed by Momentum Energy (73%), Red Energy (73%), Lumo Energy (69%) and Alinta Energy (69%). Powershop’s leading rating means its customers are less likely to switch to a competitor. Grouping electricity customers into ‘satisfied’ and ‘dissatisfied’ shows clear differences in the likelihood of them switching providers. A much larger proportion of dissatisfied customers (24%) said they were likely to switch providers compared with satisfied customers (7.5%), while more of the satisfied customers (73%) said they were unlikely to switch than dissatisfied customers (58.3%). Roy Morgan CEO Michele Levine says Powershop’s satisfaction rating is a strong result, given the ongoing political and media attention surrounding electricity providers. These customer satisfaction ratings have been drawn from the Roy Morgan Single Source survey, derived from in-depth face-to-face interviews with over 1,000 Australians each week in their homes.

CORPORATES
ROY MORGAN LIMITED, POWERSHOP AUSTRALIA PTY LTD, MOMENTUM ENERGY PTY LTD, RED ENERGY PTY LTD, LUMO ENERGY AUSTRALIA PTY LTD, ALINTA ENERGY (AUSTRALIA) PTY LTD

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