Original article by Roy Morgan
Market Research Update – Page: Online : 10-Dec-19
In Australia, Business Confidence rose 2.4pts (+2.3%) to 108.4 in November 2019, according to the latest Roy Morgan Business Single Source survey. Driving the first increase since August was improving sentiment about the year ahead. Business Confidence is 5.4pts lower than it was year ago and 7pts below the long-term average of 115.4. Now 50.8% (up 9ppts) of businesses expect the business to be ‘better off’ financially this time next year, while 20.4% (virtually unchanged) expect the business to be ‘worse off’. Meanwhile, 44.8% (up 4.1ppts) of businesses expect the Australian economy to have ‘good times’ economically over the next year, while 50.8% (down 1.6ppts) expect the economy to have ‘bad times’. Some 49.0% (down 1.4ppts) of businesses say the next year will be a ‘good time to invest in growing the business’, while 37.9% (up 2.1ppts) say it will be a ‘bad time to invest’. The Roy Morgan Business Confidence results for November are based on 1,086 detailed interviews with a cross-section of Australian businesses from each State and Territory.
ROY MORGAN LIMITED