Tourism’s $6.5bn pain: our worst summer ever

Original article by Emily Ritchie, Lisa Allen
The Australian – Page: 1 & 4 : 23-Jan-20

Tourism Australia will launch a new domestic marketing campaign to bolster the local tourism industry in the wake of the bushfires crisis. Industry executives have estimated that the bushfires have cost the sector about $2bn to date; this takes into account factors such as lost revenue, cancelled bookings, and facilities that have been damaged or destroyed. It is also forecast that the impact of cancelled bookings by international tourists could potentially cost the economy an additional $4.5bn over the next 12 months.

CORPORATES
TOURISM AUSTRALIA PTY LTD, AUSTRALIAN TOURISM INDUSTRY COUNCIL

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