Original article by John Stensholt
The Australian – Page: 23 & 25 : 28-Jan-20
The international broadcasting rights for the Australian Open expire in January 2021, and bidders are expected to include subscription video-on-demand providers such as Netflix and social media companies like YouTube. Tennis Australia’s chief revenue officer Richard Heaselgrave notes that most of the international rights will expire at the same time, which will allow the organisation to pursue global deals rather than for specific countries or regions.
TENNIS AUSTRALIA, AUSTRALIAN OPEN TENNIS, NETFLIX INCORPORATED, AMAZON PRIME VIDEO, YOUTUBE INCORPORATED