Original article by Roy Morgan
Market Research Update – Page: Online : 5-Feb-20
Michel’s is the winner of Roy Morgan’s latest Coffee Shop of the Month Award, with a customer satisfaction rating of 87.3%. It is followed by Donut King (86.6%), Starbucks Coffee (84.5%) and The Coffee Club (83.8%). These customer satisfaction ratings have been obtained from the Roy Morgan Single Source survey, which is compiled by in-depth face-to-face interviews with around 50,000 Australians each year in their homes. Roy Morgan CEO Michele Levine says the Customer Satisfaction Awards are about rewarding businesses that are able to not only attain high customer satisfaction ratings, but are able to sustain those ratings for long periods of time, despite any commercial challenges they may face.
ROY MORGAN LIMITED, MICHEL’S, DONUT KING, STARBUCKS COFFEE COMPANY (AUSTRALIA) PTY LTD, THE COFFEE CLUB PTY LTD