Looking beyond the panic-buying, Australia’s big supermarket story is Aldi’s growing market share

Original article by Roy Morgan
Market Research Update – Page: Online : 25-Mar-20

Roy Morgan’s Fresh Food and Grocery Report shows that across 2019, Woolworths Group and Coles Group both declined in market share, while Aldi and other smaller supermarket chains increased. Aldi not only increased its market share of all supermarket spending, it also recorded strong growth in customer penetration. The report shows that Woolworths Group had a market share of 32.9% ($34 billion) of the total grocery market, a decrease of 0.7% compared with a year earlier. However, it was still ahead of Coles Group on 26.6% (down 1.4% to $27.4 billion), Aldi on 12.4% (up 0.6% to $12.8 billion), Fresh Food Stores on 11.8% (up 0.5% to $12.2 billion), Other Supermarkets on 9.1% (up 1.3% to $9.4 billion) and IGA on 7.3% (down 0.1% to $7.5 billion). Roy Morgan CEO Michele Levine says that although the current Coronavirus shopping frenzy is the news of the day, Aldi’s continued growth is a story that has been building for many years. The report’s findings are from Roy Morgan Single Source, compiled by in-depth interviews with over 50,000 Australians each year.

CORPORATES
ROY MORGAN LIMITED, WOOLWORTHS GROUP LIMITED – ASX WOW, COLES GROUP LIMITED – ASX COL, ALDI STORES SUPERMARKETS PTY LTD, IGA

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