Self-isolation measures lead to plunge in movement of people in Sydney and at places of interest

Original article by Roy Morgan
Market Research Update – Page: Online : 3-Apr-20

Roy Morgan and UberMedia aren’t just measuring movement data in Sydney’s central business district but also in key places of interest around the city and surrounds. The utility of the data allows precise targeting of locations throughout Australia to assess how movement data is changing as Australia’s are required to self-isolate to stop the spread of the COVID-19 coronavirus. In Sydney we have noticed sharp drop-offs in movement data for several key locations including the Airport, Central and Redfern Stations, Sydney’s Taronga Zoo and shopping centres including Chatswood, Marketplace Leichhardt, Stockland Balgowlah, Westfield Bondi and Warringah. The drop off in movement has not been as significant at particular locations including stores stocking essential goods such as Coles Broadway, Woolworths Erskineville and Costco Lidcombe.

CORPORATES
ROY MORGAN LIMITED, UBERMEDIA

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s