Original article by Roy Morgan
Market Research Update – Page: Online : 3-Apr-20
Roy Morgan and UberMedia aren’t just measuring movement data in Sydney’s central business district but also in key places of interest around the city and surrounds. The utility of the data allows precise targeting of locations throughout Australia to assess how movement data is changing as Australia’s are required to self-isolate to stop the spread of the COVID-19 coronavirus. In Sydney we have noticed sharp drop-offs in movement data for several key locations including the Airport, Central and Redfern Stations, Sydney’s Taronga Zoo and shopping centres including Chatswood, Marketplace Leichhardt, Stockland Balgowlah, Westfield Bondi and Warringah. The drop off in movement has not been as significant at particular locations including stores stocking essential goods such as Coles Broadway, Woolworths Erskineville and Costco Lidcombe.
ROY MORGAN LIMITED, UBERMEDIA