Original article by Roy Morgan
Market Research Update – Page: Online : 7-Apr-20
In Australia, Business Confidence fell 9.5pts (-9.1%) to a new record low of 95.1 in March 2020, according to the latest Roy Morgan Business Single Source survey; this is more than 4pts below the previous bottom of 99.8 the decade-old index hit in July 2011. Business Confidence is now 11.6pts lower than it was year ago, and 19.8pts below the long-term average of 114.9. Analysing Business Confidence by dividing March into fortnights reveals a tale of two distinct halves. In the first two weeks of the month the index continued its recovery from the summer bushfires and averaged 107.5, an increase of 2.9pts from February. However, this recovery was halted in mid-March, with the index averaging only 71.4 over the last half of the month. It plunged day-by-day through to the end of March as the COVID-19 coronavirus pandemic hit Australia and prompted increasing government restrictions to stop the spread of the virus. The latest Roy Morgan Business Confidence results for March are based on 885 detailed interviews with a cross-section of Australian businesses from each State and Territory.
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