Original article by Roy Morgan
Market Research Update – Page: Online : 22-Apr-20
New research from Roy Morgan shows that the internet has overtaken TV as the main place Australians turn for their news. Some 12.7 million Australians (60.6%, up 2.8ppts since mid-2018) now use the internet for news. This includes social media (37.6%); news or newspaper websites or apps (29.2%) and news feed sites (16.3%). TV is now used by 12.4 million Australians (59.5%) as their main source of news, down more than 6ppts from 65.6% in June 2018. This comprises free-to-air TV (56.4%, down 5.9ppts) and Pay TV (8.3%). Meanwhile, around 80% of Baby Boomers and Pre-Boomers say free-to-air TV is a main source of news for them, and nearly two-thirds of Generation X (64%) nominate free-to-air TV as a main news source. However, the popularity of free-to-air TV drops away significantly for younger generations. Only 40% of Millennials and 36% of Generation Z say free-to-air TV is a main source of news. In contrast to the older generations, both Millennials (77%) and Generation Z (74%) are more likely to say the internet is a main source of news, ahead of other forms of media.
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