Original article by Roy Morgan
Market Research Update – Page: Online : 11-May-20
In April 2020 Roy Morgan Business Confidence was down 18.2pts (-19.1%) to 76.9 – plunging to a second consecutive record monthly low. Michele Levine, CEO of Roy Morgan, says "Business Confidence in April continued in a steep negative direction following when it began plunging in late March. The large drop followed the introduction of strict social distancing and self-isolation directives from the Federal and State Governments that persisted throughout the month of April. The good news is that Business Confidence bottomed in the first half of the month and has since improved. For the first half of April Business Confidence averaged only 69.3, similar to its rating for late March of 71.4. Since this low-point the index has improved and averaged 82.0 during the second half of April as Australia ‘flattened the curve’ of new COVID-19 infections."
ROY MORGAN LIMITED