Original article by Roy Morgan
Market Research Update – Page: Online : 18-May-20
The latest Roy Morgan readership results show that News Corp’s regional newspaper strength is based in Queensland while regional newspaper rival Australian Community Media is strongest in New South Wales and the ACT. The two companies control the publishing industry in regional and rural Australia. There has been talk recently that the two brands would come together under one banner; however, in recent days News Corp has decided against selling its regional titles. News Corp’s leading regional titles include the Gold Coast Bulletin with a four-week print readership of 215,000, The Hobart Mercury (read by 171,000), the Townsville Bulletin (read by 129,000), the Geelong Advertiser (read by 127,000), the Cairns Post (read by 115,000) and the Northern Territory News (read by 56,000). ACM’s leading titles include the Newcastle Herald with a four week print readership of 246,000, the Illawarra Mercury (read by 154,000), Canberra Times (read by 151,000), the Launceston Examiner (read by 102,000) and The Advocate in Tasmania (read by 61,000). The best performing regional newspaper over the past year has been ACM-owned The Examiner, based in the Tasmanian city of Launceston, which increased its weekday average issue print readership by 14.3 per cent to 32,000. Meanwhile, the total cross-platform audiences of Australia’s leading regional titles in the March quarter were led by the Canberra Times with a total cross-platform audience of 1,052,000 in an average four weeks, ahead of The Hobart Mercury on 429,000 and the Newcastle Herald on 380,000.
ROY MORGAN LIMITED, NEWS CORP AUSTRALIA PTY LTD, NEWS CORPORATION – ASX NWS, AUSTRALIAN COMMUNITY MEDIA