Original article by Roy Morgan
Market Research Update – Page: Online : 19-May-20
New data from Roy Morgan’s Alcohol Consumption Report shows that 66.3% of Australians aged 18+ (13,073,000) consumed alcohol in an average four-week period in the year to March 2020, down from 67.5% (13,102,000) a year ago. Spirits was the only alcohol category whose consumption increased year-on-year, rising from 26.3% of Australians aged 18+ to 28.7%. Wine drinking decreased from 42.8% of the adult population to 41.0%, beer fell from 38.2% to 37.6% and cider dropped from 11.4% to 10.7%. Meanwhile, 65.4% of Australian drinkers agree that they ‘drink alcohol mostly at home’, with a greater proportion of men (67.3%) than women (63.5%) agreeing. Across age groups, it is drinkers aged 65+ who are most likely to agree that they ‘drink alcohol mostly at home’ (71.8%). They are followed by those aged 50-64 (70%), then 35-49 (67.2%), 25-34 (59.3%) and 18-24 (49.2%). The findings are from the Roy Morgan Single Source survey, derived from in-depth interviews with 50,000 Australians each year.
ROY MORGAN LIMITED