News key for tech titans: so pay up

Original article by Leo Shanahan, David Swan
The Australian – Page: 2 : 20-May-20

The Australian Competition & Consumer Commission has released a ‘concepts paper’ on the proposed mandatory revenue-sharing code of conduct for digital companies. ACCC chairman Rod Sims says the revenue from placing advertisements adjacent to news stories is clearly a direct benefit for Google and Facebook. However, he adds that the indirect value of having news on their platform is a much bigger benefit for them. Sims says a number of payment models could be considered, noting that implementing a per-click model could be difficult.

CORPORATES
AUSTRALIAN COMPETITION AND CONSUMER COMMISSION, GOOGLE INCORPORATED, FACEBOOK INCORPORATED

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