Supermarket retailers capture largest (and growing) share of packaged alcohol market but wine clubs attract big-spending customers

Original article by Roy Morgan
Market Research Update – Page: Online : 25-May-20

New data in Roy Morgan’s Alcohol Retail Report shows supermarket alcohol retailers hold the largest market share (40.5%) of the total packaged alcohol market, increasing their share by 3.1% points compared to a year ago. They are followed by Supermarket Owned Standalone Retailers (35.6%), Independent Retailers (10.7%), Hotel Bottle Shops (7.8%), Wine Clubs (5.1%) and Duty Free (0.3%). Wine clubs have the most lucrative packaged alcohol customers, with the average wine club customer spending nearly $160 on packaged alcohol in an average week.


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