Original article by Roy Morgan
Market Research Update – Page: Online : 3-Jun-20
Customer satisfaction with internet service providers as a whole averages only 75%. That puts it at number 24 out of the 32 industries for which Roy Morgan continuously takes this measure. Within that overall result there are marked differences between individual ISP scores. One of the strategies used by Australia’s major telecommunication companies to capture a larger share of the overall market is to have multiple brands targeting specific demographics. These different brands get very different results. Telstra, easily the largest internet service provider in Australia, offers a perfect example, with its Telstra ISP brand trailing far behind its discount subsidiary brand Belong for customer satisfaction. Australia’s second-largest internet service provider, TPG encompasses several Internet subsidiary brands, including iiNet, Internode and Westnet. All have been good performers, with Internode winning the Annual Roy Morgan Customer Satisfaction Award for 2019 and both TPG and iiNet scoring above average in the most recent monthly results. In contrast, the country’s third-largest ISP, Optus, has the lowest customer satisfaction of the leading brands and was the only major provider to lose customers over the last year.
ROY MORGAN LIMITED, TELSTRA CORPORATION LIMITED – ASX TLS, BELONG PTY LTD, TPG TELECOM LIMITED – ASX TPM, IINET LIMITED, INTERNODE SYSTEMS PTY LTD, WESTNET PTY LTD, SINGTEL OPTUS PTY LTD