Original article by Roy Morgan
Market Research Update – Page: Online : 10-Jun-20
The latest Roy Morgan Digital Payments Report shows that over 12.3 million Australians (59%) are now aware of buy-now-pay-later services such as Afterpay and Zip – up 22.1% in only 18 months. Afterpay is the clear market leader, with 55.8% of Australians aware of the service in the year to March 2020, up by 22% since September 2018. Main rival Zip is also making a significant impression on the Australian marketplace with over a third of Australians (35.2%) now aware of Zip – almost doubling awareness of the service in only 18 months. These new digital payment findings are from Roy Morgan Single Source, Australia’s leading consumer survey, compiled by comprehensive interviews with a sample of over 1,000 Australians each week.
ROY MORGAN LIMITED, AFTERPAY LIMITED – ASX APT, ZIP CO LIMITED – ASX Z1P