Original article by Gerry Smith, Christopher Palmeri
Bloomberg – Page: Online : 20-Aug-20
Data from Nielsen shows that about 19.7 million people watched the first night of the Democratic National Convention on broadcast and cable television networks. This compares with a first night viewership of 25.9 million in 2016. However, some 10.3 million people watched a live stream of the convention, compared with just three million in 2016. Joe Biden’s election campaign team estimates that the combined broadcast and streaming audience was nearly 29 million, which is slightly higher than four years ago.
DEMOCRATIC PARTY (UNITED STATES), THE NIELSEN COMPANY