Original article by Roy Morgan
Market Research Update – Page: Online : 24-Aug-20
New research from Roy Morgan reveals that the internet has overtaken TV as Australia’s main source of news over the last two years. Over 12.7 million Australians (60.8%) now say the internet is a main source of news, up 1.4 million since 2018; nearly 7.9 million Australians (37.7%) specifically nominate Social Media. The number of Australians who say TV is their main source of news has dipped 1 million over the last two years to 12.4 million, or 59.4%. However, TV is still regarded as the most trusted source of news by nearly 7 million Australians (33.4%). Other traditional media used widely as main sources of news include radio, nominated by 8.7 million Australians (41.9%) and printed newspapers, mentioned by 5.2 million (25.0%), although both have declined since 2018. Within the broader category of the internet over 3.4 million Australians (16.5%, a significant increase of 4.6% points since 2018) use news feed sites such as Google News, Apple News and Feedly, a further 1.8 million (8.6%) use email subscriptions or updates and 1.1 million (5.6%) use other websites or apps. These findings are drawn from the Roy Morgan Single Source survey, Australia’s most comprehensive consumer survey, derived from in-depth interviews with 50,000 Australians each year.
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