Original article by Roy Morgan
Market Research Update – Page: Online : 9-Feb-21
In January 2021, Roy Morgan Business Confidence was down 2.7pts (-2.2%) to 120.5 – the first decline in the index since August 2020, after four straight months of gains. Despite the fall Business Confidence is now 7.1pts above the long-term average of 113.4, and 18.9pts higher than it was a year ago (101.6). A clear majority of 61.7% of businesses expect ‘good times’ for the Australian economy over the next 12 months, and 52.9% of businesses said the next 12 months is a ‘good time to invest in growing the business’. On a State-based level Business Confidence is higher in all States than a year ago and significantly higher in NSW, Victoria, WA and SA – up by at least 15% in all four States compared to January 2020. Business Confidence is now highest in Western Australia at 140.6 in January and has increased by 27.6pts (+24.5%) from a year ago. Victoria is also in a far better position than a year ago according to the State’s businesses, with Business Confidence up 25.1pts (+25.5%) to 123.7. In 2021 Business Confidence in both New South Wales, up 18.8pts (+18.7%) to 118.9 and South Australia, up 26.7pts (+29%) to 118.7 is starting the year in a much stronger position than 2020.
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