Sky News numbers boom in crisis

Original article by Sophie Elsworth
The Australian – Page: 17 : 19-Jul-21

Sky News Australia CEO Paul Whittaker says many viewers have discovered the pay-TV group’s content during the pandemic and continued to watch it. He notes that a growing number of viewers are accessing Sky News content via digital platforms rather than Foxtel. An online survey undertaken by Hoop Group shows that Sky News videos were viewed 95.6 million times on YouTube in June, a year-on-year increase of 248 per cent, while viewership on Facebook rose by 170 per cent. Sky News now boasts over 1.8 million YouTube subscribers and more than 1.1 million Facebook followers.

CORPORATES
SKY NEWS AUSTRALIA, FOXTEL MANAGEMENT PTY LTD, HOOP GROUP, YOUTUBE INCORPORATED, FACEBOOK INCORPORATED

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