Original article by Roy Morgan
Market Research Update – Page: Online : 4-Aug-21
In July 2021, Roy Morgan Business Confidence plunged 11.1pts (-8.7%) to 117.2. Despite the fall, Business Confidence is 32.9pts (+39%) higher than a year ago (84.3), and it is 3.3pts above the long-term average of 113.9. Business Confidence has now averaged 123.6 during the first seven months of 2021, the best ever start to a year for the Index. The reading of 117.2 for July is also the highest level of Business Confidence in the mid-Winter month since July 2014 (119.1). Some 59.9% of businesses now expect ‘good times’ for the Australian economy over the next 12 months, and 52.3% say the next 12 months is a ‘good time to invest in growing the business’. The latest Roy Morgan Business Confidence results for July are based on 1,341 detailed interviews with a cross-section of Australian businesses from each State and Territory.
ROY MORGAN LIMITED