Seven strikes gold with Games coverage

Original article by Miranda Ward
The Australian Financial Review – Page: 28 : 9-Aug-21

The Tokyo Olympic Games have been a ratings boon for the Seven Network, with new data showing that 19.95 million Australians watched its coverage of the first 11 days of the showcase event. Viewers have also embraced Seven’s streaming coverage, watching more 4.6 billion minutes via 7plus during the first 14 days of the Olympics. Seven now boasts some 9.1 million registered users of 7plus, up from 6.4 million prior to the Olympics. Chief digital officer Gereurd Roberts says the strong growth in uptake of the free streaming service demonstrates the power of the Olympics and the success of Seven’s strategy.

CORPORATES
SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, 7PLUS

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