Original article by Roy Morgan
Market Research Update – Page: Online : 29-Sep-21

The latest data from Roy Morgan shows that the total NRL supporter base has grown by over 1 million from a year ago, up 19% to more than 6.3 million Australians aged 14+ (29.9%) in 2021 despite the sport dealing with two COVID-interrupted seasons throughout 2020-21. The NRL was forced to relocate all 16 clubs to Queensland in July this year after outbreaks of COVID-19 in the key market of New South Wales as well as in Victoria and the ACT; despite these upheavals support for the clubs has boomed, with 11 of the 16 clubs experiencing an increase in support from 2020. The Melbourne Storm have topped the ladder as the most widely supported NRL club in 2021 with 1,211,000 supporters, an increase of 28.7% on a year ago following the club’s fourth Premiership in 2020. In second is the Brisbane Broncos, the only other club with over 1 million supporters on 1,028,000, an increase of 15% on a year ago despite the club’s first Wooden Spoon in 2020 since joining the competition in 1988. These key findings are derived from detailed in-depth interview with over 50,000 Australians each year as part of the Roy Morgan Single Source survey.

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