Original article by Roy Morgan
Market Research Update – Page: Online : 23-Nov-21

The Roy Morgan Australian Readership report for the 12 months to September 2021 shows that over 11.2 million Australians aged 14+ (53%) now read print magazines, an increase of 2.2% from a year ago. This market broadens to 15.2 million Australians aged 14+ (71.8%) who read magazines in print or online either via the web or an app (down 3.3 per cent from a year ago). The overall magazine industry readership figures are up compared to a year ago with the rebound out of the 2020 lockdowns earlier last year providing a boost to key magazine categories. Of the 15 categories measured over the last two years, two-thirds (10 magazine categories) are up and only five are down. The print readership of all four of the most widely-read magazine categories increased significantly from a year ago. Readership of the Food & Entertainment category increased 12.7 per cent to over 7.2 million, General Interest was up 9.1 per cent to over 4.1 million, Home & Garden increased by 12.2 per cent to almost 3.8 million and Mass Women’s was up 4.1 per cent to around 3 million. There were also impressive increases in readership for the magazine categories covering Motoring, TV, Sports, Music & Movies, Fishing and Motorcycles. These are the latest findings from the Roy Morgan Single Source survey of 64,972 Australians aged 14+ in the 12 months to September 2021.

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