Original article by Roy Morgan
Market Research Update – Page: Online : 1-Dec-21

A special Roy Morgan analysis of movement data in the Melbourne CBD during recent protests against vaccine mandates and the Andrews Government’s new pandemic legislation has brought an entirely different type of Melburnian to the city centre than we usually see in the CBD. A special Roy Morgan ‘Heat Map’ shows the home locations of people attending the Melbourne CBD protest. To determine who these people were, and where they came from, Roy Morgan ‘geo-fenced’ the area in front of Victoria’s Parliament House from 11am – 2.30pm on Saturday November 20, 2021. The devices that were seen in this area during the protest time period were then profiled by Helix Community and home location to produce the ‘Heat Map’ showing where the protesters had come from. The ‘Heat Map’ shows the areas with the heaviest concentration of protesters were led by outer suburban areas of the Melbourne metropolitan region such as South Morang (Postcode 3752), Tarneit (3029), Cranbourne (3977), Langwarrin (3910), Werribee (3030), Caroline Springs (3023) and Sunshine (3020). There were also protesters in the Melbourne CBD who came from as far afield as Ballarat, Geelong, Ocean Grove, Torquay, Wallan, Warragul, Hastings, Traralgon and Wonthaggi.

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