Original article by Roy Morgan
Market Research Update – Page: Online : 1-Mar-22

The Roy Morgan Australian Readership report for the 12 months to December 2021 shows that more than 11 million Australians aged 14+ (52.4%) now read print magazines, an increase of 1.4% from a year ago. This market broadens to 15 million Australians aged 14+ (70.8%) who read magazines in print or online either via the web or an app, a small drop of 3.9 per cent from a year ago. The overall magazine industry readership figures are up compared to a year ago, and the print readership of the three most widely read magazine categories increased significantly from a year ago. Readership of Food & Entertainment increased 7.2 per cent to over 7.1 million, General Interest was up 6.8 per cent to over 4 million and Home & Garden increased by 7.9 per cent to over 3.7 million. More than 80% of Australia’s top 25 most widely read magazines (21 out of 25) experienced growth in their print readership during 2021 compared to a year earlier. Better Homes & Gardens is Australia’s most widely read paid magazine with print readership up 2.7 per cent to 1,6211,000 ahead of the Australian Women’s Weekly with a print readership of 1,291,000, an increase of 0.2 per cent on a year ago. These are the latest findings from the Roy Morgan Single Source survey of 65,093 Australians aged 14+ in the 12 months to December 2021.

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