Original article by Roy Morgan
Market Research Update – Page: Online : 24-Aug-22

The Roy Morgan Australian Readership report for the 12 months to June 2022 shows that 11 million Australians aged 14+ (52.1%) read print magazines, down 0.9% on a year ago. This market broadens to 14.7 million Australians aged 14+ (69.5%) who read magazines in print or online either via the web or an app, a small drop of 3.1 per cent from a year ago. There were increases in print readership for six of the 17 magazine categories over the last year, despite the easing of COVID-19 restrictions allowing Australians to spend their money more widely so far during 2022. Nearly half of the top 10 most widely read magazines increased their print readership over the last year, as did eight out of the top 25. Better Homes & Gardens is Australia’s most widely read paid magazine with print readership of 1,574,000 (ahead of the Australian Women’s Weekly with a print readership of 1,202,000). Australia’s two most widely read free magazine is Coles magazine with a print readership of 4,829,000 – just ahead of Fresh Ideas (from Woolworths) with a readership of 4,725,000 (up 2.8 per cent). These are the latest findings from the Roy Morgan Single Source survey of 65,321 Australians aged 14+ in the 12 months to June 2022.

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