Original article by Roy Morgan
Market Research Update – Page: Online : 16-Nov-22

Roy Morgan presented the inaugural Roy Morgan Trusted Brand Awards for 2022 in mid-October. Victoria-based ISP Aussie Broadband has taken out the inaugural award in the telecommunications category ahead of iiNet and TPG, and it has been Australia’s ‘Most Trusted Brand in Telecommunications’ since December 2020. The Salvation Army has won the inaugural ‘Most Trusted Brand in Charities’ Award after regaining top position in the category in June 2021. The excellent performance of Australia Post in dealing with the challenges of staff shortages caused by the pandemic and record high parcel deliveries, has been recognised in its victory in the ‘Most Trusted Brand in Services’ category, ahead of fellow finalists Wesfarmers and Choice. There was never much doubt which brand would emerge as the ‘Most Trusted Media Brand’, with the ABC leading this category since the inception of the survey four years ago. Meanwhile, Australia’s national research organisation the CSIRO is the inaugural winner of the ‘Most Trusted Brand in Government Services’ for 2022. The CSIRO has led the category for over two years and was one of only two finalists in the category to score a positive Net Trust Score – the other being Medicare in second place.

CORPORATES
ROY MORGAN LIMITED, AUSSIE BROADBAND LIMITED – ASX ABB, SALVATION ARMY, AUSTRALIA POST, AUSTRALIAN BROADCASTING CORPORATION, CSIRO