Original article by Roy Morgan
Market Research Update – Page: Online : 1-Mar-23

The Roy Morgan Australian Readership report for the 12 months to December 2022 shows that 11.3 million Australians aged 14+ (52.8%) read print magazines, up 1.7 per cent on a year ago. This market broadens to 15 million Australians aged 14+ (70.3%) who read magazines in print or online either via the web or an app, a small drop of 3.6 per cent from a year ago. There were increases in print readership for over two-thirds of the 17 magazine categories during 2022, a year during which COVID-19 restrictions eased considerably following the extensive lockdowns of 2021. The most widely read category of Food & Entertainment magazines increased its print readership by 1.6 per cent to 7,233,000 ahead of General Interest magazines with a readership of 4,131,000, up 1.2 per cent. Exactly half of the top 10 most widely read magazines increased their print readership over the last year, as well as 12 out of the top 25. Better Homes & Gardens is still Australia’s most widely read paid magazine with print readership of 1,689,000, up 4.2 per cent on a year ago, ahead of the Australian Women’s Weekly on 1,258,000. These two magazines continue to be the only two paid magazines with a readership of over 1 million. Australia’s two most widely read free magazines are Coles magazine with a print readership of 4,865,000 just ahead of Fresh Ideas (from Woolworths) with a readership of 4,798,000, up 3.3 per cent. These are the latest findings from the Roy Morgan Single Source survey of 65,928 Australians aged 14+ in the 12 months to December 2022.

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