Original article by Roy Morgan
Market Research Update – Page: Online : 21-Jun-23

Are Media has expanded its partnership with Roy Morgan to gather worldwide audience insights from its extensive social media channels that are currently not available anywhere else. Under the partnership, Are Media’s social media audiences across Instagram, Facebook and other social platforms will be included in Roy Morgan’s official Single Source database. Single Source is the world’s most extensive market research database, providing consistent and accurate consumer and market profiles. In securing the deal, Are Media will be the only Australian media partner to offer comprehensive audience insights into its social channels, giving advertisers a more accurate profile of its social audience, to deliver commercially driven social campaigns that engage the right audience. According to SMI data, advertising spend on social media remains the fastest growing digital sector, up 14.7 per cent in 2022.

CORPORATES
ROY MORGAN LIMITED, ARE MEDIA PTY LTD