Most loved Matildas smash Ashes

Original article by Zoe Samios
The Australian Financial Review – Page: 3 : 2-Aug-23

More than 2.4 million Australians watched the Matildas defeat Canada to advance to the next round of the FIFA Women’s World Cup on Monday night. The match, which was broadcast by the Seven Network and on its 7Plus streaming service, was the first women’s sporting event in Australia to attract an average TV audience of more than two million. The match also had a total reach of 4.7 million viewers, which comprises people who watch at least one minute of content on TV or 15 seconds online. In contrast, the Nine Network’s coverage of the first session of the final day of the fifth Ashes Test attracted just 926,000 viewers; an average of 1.2 million viewers watched later sessions of the match.

CORPORATES
MATILDAS, FEDERATION INTERNATIONALE DE FOOTBALL ASSOCIATION, SEVEN NETWORK LIMITED, SEVEN WEST MEDIA LIMITED – ASX SWM, NINE NETWORK AUSTRALIA LIMITED, NINE ENTERTAINMENT COMPANY HOLDINGS LIMITED – ASX NEC

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