Original article by Roy Morgan
Market Research Update – Page: Online : 15-Nov-23

Roy Morgan has presented the annul Roy Morgan Trusted Brand Awards for 2023 in the retail and consumer products industries. Hardware brand Bunnings has had a second consecutive victory as the ‘Most Trusted Retail Brand’ in Australia. The ‘Most Trusted Brand in Department & Discount Department Stores’ has been won by Kmart, also repeating its success of a year earlier. South Korea-based multinational Samsung has recorded its second straight victory in the ‘Most Trusted Consumer Products Brand’ category, while Apple is the ‘Most Trusted Technology Brand’ for a second consecutive year. Australia’s largest supermarket chain Woolworths has triumphed once again as the ‘Most Trusted Supermarket Brand’ as well as the ‘Best of the Best’ Most Trusted Brand in Australia for 2023.

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