Original article by Roy Morgan
Market Research Update – Page: Online : 21-Nov-23

Roy Morgan has presented the annual Roy Morgan Trusted Brand Awards for 2023 in the mining and petroleum, automotive, utilities, food and beverage, and travel and tourism industries. Fortescue Metals Group is the most trusted brand among a field of over 20 of the most prominent mining and petroleum companies; it was the sole entrant in the category to emerge with a positive net trust rating in the 12 months to June 2023. Toyota has topped the industry rankings as the most trusted brand in automotive since Roy Morgan began interviewing Australians about trust and distrust in 2018. The hotly contested utilities category has been won by Perth-based Synergy; it overtook Melbourne-based Red Energy, who were the ‘Most Trusted Utility Brand’ since Roy Morgan began surveying on trust and distrust five years ago. In the Food & Beverage category Cadbury has emerged as the most trusted brand for the second year ahead of more than 80 rival brands. Virgin Australia emerged as the only trusted brand in the Travel & Tourism sector for 2023, taking the title of ‘Most Trusted Travel & Tourism Brand’ from rival Qantas.

CORPORATES
ROY MORGAN LIMITED, FORTESCUE METALS GROUP LIMITED – ASX FMG, TOYOTA MOTOR CORPORATION AUSTRALIA LIMITED, SYNERGY, RED ENERGY PTY LTD, CADBURY AUSTRALIA LIMITED, VIRGIN AUSTRALIA HOLDINGS LIMITED, QANTAS AIRWAYS LIMITED – ASX QAN