Original article by Roy Morgan
Market Research Update – Page: Online : 29-Nov-23
The Roy Morgan Australian Readership report for the 12 months to September 2023 shows that 11.6 million Australians aged 14+ (53.0%) now read print magazines, up 3.5 per cent on a year ago. This market broadens to 15.1 million Australians aged 14+ (69.2%) who read magazines in print or online either via the web or an app, which is virtually unchanged from a year ago. Print readership increased for 14 magazine categories compared to a year ago; the final pandemic-era restrictions were lifted by October 2022. Eight of the top 10 magazines increased their print readership over the past year, as did 20 out of the top 25 titles. Better Homes & Gardens is still Australia’s most widely read paid magazine with print readership of 1,805,000, up 10.9 per cent on a year ago, ahead of the Australian Women’s Weekly on 1,336,000 (up 8.3 per cent). These are the latest findings from the Roy Morgan Single Source survey of 65,331 Australians aged 14+ in the 12 months to September 2023.
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