Original article by Roy Morgan
Market Research Update – Page: Online : 9-Jan-24

The Coalition has overtaken Labor as the Cost-of-Living crisis intensifies, reaching 51% (up 1%) while ALP stands at 49% (down 1%) on a two-party preferred basis, according to the first Roy Morgan survey on Federal voting intention for 2024. This week saw notable shifts in the primary votes of both major parties. The Coalition’s support increased to 39%, reflecting a 1% rise from December, while the ALP faced a significant setback with a 3% decline, leaving them at 29%. The Greens are up 1.5% to 13% and One Nation is up 0.5% to 5%; support for Independents & Other Parties is unchanged at 14%. The latest Roy Morgan survey is based on interviewing a representative cross-section of 1,716 Australian electors from January 1-7. Further details will be released in Roy Morgan’s weekly video update presented by Roy Morgan CEO Michele Levine.

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